Whether you’re checking Amazon or any other online platform, it’s very easy to come across coffee reviews. In fact, it might seem like they’re a dime a dozen. After all, when you look at the typical format used by coffee reviews, it seems that they’re pretty straightforward.
It seems that they’re almost downright formulaic. It’s as if there is some sort of template and you just need to plug in the right pieces of information at the right time.
Of course, the reason coffee reviews exist in the first place is to get people to buy.
They’re there to get you to become fully enlightened about a particular product category or to zero in on the very best product that fits all your personal circumstances. They’re not all that ambitious.
Instead, they’re focused primarily on moving products. There’s no shame in that game. We live in a capitalist economy and the profit motive is what made all the selection and product innovation possible in the first place. Again, there’s no need to be embarrass about that. There’s nothing to apologize for.
With that said, you have to make sure that you read the right coffee reviews the right way otherwise, you might end up buying a product that doesn’t really serve your interest. You might end up buying a product that you would come to regret later on.
I know this sounds crazy but this happens quite a bit. The reason is people don’t know how to read coffee reviews. They come in thinking that these reviews serve their interest. I’m sorry to report that’s not exactly the case.
The truth is coffee reviews that truly serve the interest of their viewers are like the tooth fairy or the Easter bunny. They don’t exist. Reviews exist for one reason and one reason alone: to generate profit. Again, there is no shame in that game.
The key is to watch out for self-interest. They key is to read between the lines. The key is to look at the big picture so you can make the whole coffee review’s process work for you instead of against you.
The problem is a lot of people walk into this completely clueless and they end up buying something that they don’t really use. The worst part is you really cannot blame the coffee reviews. As the old saying goes, “Don’t hate the player; hate the game.”
The truth is they did not have a good idea regarding the game. They did not have a realistic idea of how the game is played so they can whine and groan and moan and complain about the players, but that’s not going to make their problem go away. Their problem will always follow them because they have unrealistic and unworkable expectations. That’s really the bottom line here. This is the crisis of expectation.
So, coffee fans, if you are serious about reading the best coffee review so you can get the best product possible, pay attention.
First, you need to watch out. You need to understand that there are serious problems with the typical coffee review, and no amount of denial is going to make this go away. You can’t sweep this under the rug. You can’t turn the other direction. You have to confront it head on.
The good news is a bit of clarity goes a long way. What am I talking about? The problem posed by typical online reviews is that they suffer from a conflict of interest. Your interest in reading these reviews is to get the very best product. This is obvious to you. This is obvious to everybody. In fact, this is elementary. This is no mystery.
If that is obvious to you, then it should also be obvious to you that the person who wrote that review did not do it because they didn’t do it because they have nothing else better to do. They’re doing it because they want to make money. Zero in on that.
There is a conflict there. They want to make money and you want to get the best product. What if the wrong product pays them a bigger commission? Do you think they have the incentive to write an amazing review for the best product that doesn’t pay them anything? Of course not!
Understand this conflict of interest. Don’t let this be a turnoff. Don’t let this throw you off and make you dismiss the review altogether. Coffee reviews will always suffer from a conflict of interest. This does not have to be a deal killer. Just be aware of how it plays out.
Second, pay attention to spotty information. If the review makes promises that don’t back up with logical information or real information, then you have a problem on your hands. However, if it gives you real information and it spells out the situation, and you can see the big picture, then you’re dealing with something that is fairly legit.
Finally, be on the lookout for the decoy effect. The decoy effect is when an obviously inferior product is made to look superior because it’s lined up against more superior products based on its strong point.
For example, if you have three products and the product being promoted by the review is not very durable. It falls apart very quickly; it isn’t built well and it sucks. However, it’s cheap. How do you think the review will position this obviously inferior product?
That’s right. It will use decoy effect by placing the price front and center. When you look at the review, all you can see is the price. When you read the review, it seems that the reviewer is comparing the product on one factor and one factor alone: the price.
This is the decoy effect. You see the strong point of the product and every other product, which may turn out to be superior in many other ways are made to look inferior. Be on the lookout for that.
I’m not saying that coffee reviews should be completely distrusted. I’m not saying that you should completely turn your back on them. I’m just saying that you have to know how the game works. Otherwise, you’re going to get played over and over again.
Look for signs of conflict of interest. Know how to navigate it and you should be okay. If you are clueless regarding this, and you remain clueless even after reading this short article, then it’s anybody’s guess what will happen to you. If anything, you should just think about how hard and how long it took for you to make money.
It really would be a shame for you to be so casual in spending that money that you buy obviously inferior products. Do yourself a big favor. Open your mind to the concept of conflict of interest, learn to make better decisions and you would be better off. At the very least, your pocketbook will be better off.
Coffee reviews can be trusted as long as you know how to read them properly.